a good average is .10 each so 5$ per roll is where i would be at for average, Although i personally would buy in the 1-4$ range if you included shipping and handling.
they are as common if not more common in the day, everyone just held on to them because they were unique, i'm seeng a possible increase in 25-50 years for common wheats (not including inflation increase)
Not 2 years ago, KT purchased a set of Brilliant Uncirculated steelies for a total of $3 for the set from my local coin dealer...have not recently checked ebay to see what they are asking.