Garrett sitting around doing what?

maxxkatt said:

Actually $254 for Simplex+ without the head phones $339 with the wireless headphones.

Will be buying one for a backup and to keep in car for those spur of the moment hunts. But keeping my 800, way too much learning curve time invested in the 800.

Yeah, if we ask the question about which is the most hyped detector, the Equinox would win that poll hands down. Darn good detector, but won't make every other detector obsolete.

Click to expand...

maxxkatt said:

It is a business and marketing question: Why Garrett is not responding with new detectors to counter the Equinox, Vanquish and Simplex+ which are threatening the heart of the lower to mid range of their detectors, ie ACE and AT series?

Click to expand...

maxxkatt said:

I personally think garrett makes more profits off of their industrial products than their hobby division and this is where their focus in located in terms of R&D and marketing.

Click to expand...

AirmetTango said:

You’re asking and answering your own questions - you’re a model of efficiency, maxxkatt!

I have no doubt that Garrett as a company gains much more profit on their security and countermine divisions than they do on the retail hobby market - probably exponentially more. And as a result, it would stand to reason that the vast majority, if not all, of their research and development are focused on those two divisions. Frankly, I imagine the “sport” division, as they call it, is just a hobby to Garrett - continued partially out of respect for Charles Garrett’s passion for the sport, but also partially because it’s still somewhat profitable. I mean absolutely no disrespect to the Garrett family by saying this, but I’ll guess that as time moves further away from Charles Garrett’s passing, we may see less and less involvement from Garrett in the hobby market as a company.

All in all, Garrett isn’t going anywhere - they’ve diversified into other markets that are currently more profitable, so they don’t really need to keep up with the other hobby detector manufacturers. It’s possible that they’ve already made an internal decision to stop trying, and just ride out what they’ve got from an R&D perspective. Perhaps 10-20 years from now, Garret will be just as big or bigger as a company, but they just won’t be in the hobby market anymore. Or maybe they have some hobby super-detector in the works that will revolutionize hobby detecting...who knows, it’s all just pure speculation.

That said, it would seem that companies with no diversification outside of the hobby market, like Whites, are a more legitimate target for your original question. Those companies need to start innovating, or they’ll slowly bleed out much like Tesoro.

Click to expand...

maxxkatt said:

Ok, first off this is NOT a thread about which make or model of a detector is better than another one. This starts to many verbal jousting matches.

It is a business and marketing question: Why Garrett is not responding with new detectors to counter the Equinox, Vanquish and Simplex+ which are threatening the heart of the lower to mid range of their detectors, ie ACE and AT series?

It does not seem logical to not be doing anything unless they really have some outstanding detectors in their RD pipeline.

But for the near future they are letting a sizable number of detectorists get established with the above mentioned new machines and out of the market for a new machine for a few years.

Click to expand...

John-Edmonton said:

Well, in the real world, a small percentage of people actually read these forums. The vast majority of people just go out and "play" with their machines. They were probably purchased at a local store selling these types of products. Comparatively speaking, how many car owners actually follow "car forums"......arguing about which car is the "best." Get it!

You have no financial records to back up any of your theories on any of the major US companies, nor any information on their international marketing programs, network dealers and successes.

Why are Garrett, Whites, Fisher and some of the smaller enterprises not entering the market? Simple! They are waiting for these new companies to finish their product release cycle. No sense throwing more technology out there until you know what you have to compete with, such as more technological advances, warranty, repair service, price, market, just to name a few.

In the mean time, there is a lot of research and development going on. Give it time! Most of the US companies are not stupid! They have been building and creating new technology for the metal detecting for a long time, a lot longer then the new kids on the block.

I drive a GM....probably will replace my vehicle with another one. Why? Because that's what I like and it works for me. No commercial on TV will make me change my mind, nor should it.

Click to expand...

maxxkatt said:

Actually $254 for Simplex+ without the head phones $339 with the wireless headphones.

Will be buying one for a backup and to keep in car for those spur of the moment hunts. But keeping my 800, way too much learning curve time invested in the 800.

Yeah, if we ask the question about which is the most hyped detector, the Equinox would win that poll hands down. Darn good detector, but won't make every other detector obsolete.

Click to expand...

AirmetTango said:

You’re asking and answering your own questions - you’re a model of efficiency, maxxkatt!

I have no doubt that Garrett as a company gains much more profit on their security and countermine divisions than they do on the retail hobby market - probably exponentially more. And as a result, it would stand to reason that the vast majority, if not all, of their research and development are focused on those two divisions. Frankly, I imagine the “sport” division, as they call it, is just a hobby to Garrett - continued partially out of respect for Charles Garrett’s passion for the sport, but also partially because it’s still somewhat profitable. I mean absolutely no disrespect to the Garrett family by saying this, but I’ll guess that as time moves further away from Charles Garrett’s passing, we may see less and less involvement from Garrett in the hobby market as a company.

All in all, Garrett isn’t going anywhere - they’ve diversified into other markets that are currently more profitable, so they don’t really need to keep up with the other hobby detector manufacturers. It’s possible that they’ve already made an internal decision to stop trying, and just ride out what they’ve got from an R&D perspective. Perhaps 10-20 years from now, Garret will be just as big or bigger as a company, but they just won’t be in the hobby market anymore. Or maybe they have some hobby super-detector in the works that will revolutionize hobby detecting...who knows, it’s all just pure speculation.

That said, it would seem that companies with no diversification outside of the hobby market, like Whites, are a more legitimate target for your original question. Those companies need to start innovating, or they’ll slowly bleed out much like Tesoro.

Click to expand...

jmaryt said:

granted tesoro did bleed out over time, but while they was around, they were very effective at findin' good stuff!..just sayin'

(h.h.!)
j.t.

Click to expand...

choppadude said:

I would ask the same thing about Whites. They were at one time the biggest USA manufactured detector companies. Other than the MX Sport I really have not seen anything exciting come from them (actually I think the MX Sport was not really that good of a unit) The overseas manufactures are the ones with their finger on the pulse of the metal detecting community, as for the USA guys, you cannot just live off a name without something to stir up a bit of excitement.

Click to expand...

metaladdict said:

I think the only reason Tesoro went out is no one had the desire in the ownership of keeping it going.
I think Garrett will be around for as long as Vaugn wants it to. After all Ace series and At series are keeping them alive no problem.

Click to expand...

DIGGER27 said:

They are still around, or at least thousands of their products are.
I own 2...they still find stuff.

Click to expand...

jmaryt said:

they are indeed still around, and will only become more valuable, and WANTED over time.company may have 'croaked" but the legacy endures.one outrageous
little coin sniper in iron and trash.never sell my mojave.tons of fun,rugged,and simple as can be...company's been gone..what? a year?.and it's almost impossible to find a compadre,silver u-max,or a mojave anywhere.. all the lower
end tesoros are really what kept 'em afloat all those years.people love 'em, and still do...i'm just sayin'

(h.h.!)
j.t.

Click to expand...