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Good Luck 57 Token with Swastika symbol

DigginGator

New Member
Joined
Oct 11, 2016
Messages
24
Location
Brandon, FL
Greetings all from 95 degree / 100% humidity FLA! Was just hunting after work and happened upon my first "good luck" token. Not finding to much on this one and am hoping the real Pro's can help me! ;)

It's real clean and sharp. What an awesome hobby!!

Thx for the help......
 

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I agree, looking around online they did use the 57 a fair amount on advertising items without specifically saying Heinz. Good job Bayou!
 
Thx for the info - still looking

Still trying to find more on this thing? Only "true" reference was the ended auction. Can't find a lick of info beyond that. This is truly a strange and hopefully rare one......
 
If the Heinz company was responsible for these "lucky" tokens, this might have some bearing on it.

https://en.m.wikipedia.org/wiki/Heinz_57
[Henry J. Heinz introduced the marketing slogan "57 pickle Varieties" in 1896. Heinz said he chose "5" because it was his lucky number and the number "7" was his wife's lucky number. In fact by 1892, four years before the slogan was created, the Heinz company was already selling more than 60 products.]

The only other interesting cross-match I saw with swastika/57/token was:

https://en.m.wikipedia.org/wiki/Western_use_of_the_swastika_in_the_early_20th_century
[Collectors have identified more than 1,400 different swastika design coins, souvenir or merchant/trade tokens and watch fobs, distributed by mostly local retail and service businesses in the United States. The tokens that can be dated range from 1885 to 1939, with a few later exceptions. About 57 percent have the swastika symbol facing to the left, 43 percent to the right.]

...your token's swastika faces left.
 
If the Heinz company was responsible for these "lucky" tokens, this might have some bearing on it.



https://en.m.wikipedia.org/wiki/Heinz_57

[Henry J. Heinz introduced the marketing slogan "57 pickle Varieties" in 1896. Heinz said he chose "5" because it was his lucky number and the number "7" was his wife's lucky number. In fact by 1892, four years before the slogan was created, the Heinz company was already selling more than 60 products.]



The only other interesting cross-match I saw with swastika/57/token was:



https://en.m.wikipedia.org/wiki/Western_use_of_the_swastika_in_the_early_20th_century

[Collectors have identified more than 1,400 different swastika design coins, souvenir or merchant/trade tokens and watch fobs, distributed by mostly local retail and service businesses in the United States. The tokens that can be dated range from 1885 to 1939, with a few later exceptions. About 57 percent have the swastika symbol facing to the left, 43 percent to the right.]



...your token's swastika faces left.



Thank you very much for the awesome insights!!



Sent from my iPhone using Tapatalk
 
I do stand corrected. the term is right and I believe came from northern India actually and predates the Nazis. its not a "NAZI SWASTIKA" per se used by Heinz. like many other things, people adopted emblems and such like the gangs adopting sports teams due to colors they wear and geographic locations of the teams.
 
It does look an awful lot like the 57 used by Heinz, that was my first impression, something Heinz related. I would also have to guess it was produced prior to the formation of the Nazi party.
 
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